
Morgan Wallen’s 2025 Tour Set to Gross $300 Million
By: Brian Zwerner
Jul 17, 2025
Country superstar Morgan Wallen is proving once again that he’s the hottest ticket in music. His 2025 tour is expected to generate over $300 million in total revenue, making it one of the most lucrative tours in country music history.
Wallen is playing just 19 shows across 10 major cities, but don’t let the short run fool you. Over 1 million tickets have already been sold, with average prices hovering around $200. That alone brings in a staggering $200 million from ticket sales alone.
But the revenue doesn’t stop there. Add in merchandise, VIP experiences, and more, and it’s easy to see how the tour’s gross will push well past the $300 million mark.
Of course, Wallen won’t pocket all of that. Industry insiders estimate that 80% of gross revenue goes toward production costs, crew salaries, management fees, the record label’s cut, travel, and other expenses.
Still, after all is said and done, Wallen is expected to personally net around $60 million from the tour. Not bad for a few months’ work.
With this level of success, Morgan Wallen is cementing his status as country music’s biggest draw, and one of the most profitable live acts in the world.